Magazine's VISUAL DIRECTION
THANK YOU FOR YOUR INTEREST IN HELPING US FILL OUR NEXT ISSUE, BY GRACIOUSLY SHARING YOUR LOVE AND GIFT OF PHOTOGRAPHY.
Quality - The magazine's aesthetic is clean, modern, and true to reality. Natural lighting and realistic colors are preferred. We try to avoid using overexposed or underexpose photographs. We are looking for visuals that offer a fair amount of white negative space and clean straight lines. We prefer working with un-cropped images, so we ask that photographers be mindful of every inch of the image in the camera. Being mindful of the frame ensures that resolution is not lost during post processing due to cropping.
Appearance - We desire to create cohesive spreads that compliment the eye as our readers flip the pages. Please include a fair amount of white negative space, neutral tones, and pops of color. Please make sure that the subject wears attire that is appropriate for the season the issue will release. When choosing an outfit, think big picture. How will this choice reflect the photographer, the model and the magazine? Will it photograph well? Does it compliment the location setting and props?
Variety - Images that are shown both vertical and horizontal help us to provide our readers with just the right perspective. We are looking for detail shots, portrait shots, different distances, etc. The more variety we have to work with the better. We won’t know until the editing process how each photograph will be used, so we need to make sure we have several options available. We have provided visual direction below, but feel free to add any images that you think would add to the creativity!
Article Visual Direction: Caroline Potter
Theme - Clean, holistic health & wellness. The offering of vibrant hope amidst health complications and nutritional restrictions.
Inspiration - Caroline not just surviving, but thriving, as she takes charge of her health & wellness through a grain-free diet and a self-care lifestyle.
Portraits - Images that capture the personality of Caroline and the various elements of the interview. Visuals that capture the companionship and support between Caroline and her husband (i.e. sitting down to dinner as a date night, visiting the farmers market together, conversing while cooking or writing out a recipe). We love the section of the interview where Caroline says, "My husband encourages me to pursue my passions, which makes me so much more content and busy when he’s away. Really knowing who you are as a person and pursuing your passions...can eliminate resentments and a lot of bigger issues."
Detail Shots - Visual examples have been provided below, but please feel free to add additional creative shots. Please include images that feature season appropriate recipes, fruits, vegetables, and beverages (i.e. fall/winter). Holiday themed table settings and props (i.e. Thanksgiving, Christmas, new years eve). Seasonal activities such as apple orchard, fall gardening, preparing comforting meals or a hot beverage. Images that feature Caroline's cookbook and/or her writing out a recipe.
Attire - The volume is scheduled to release in fall/winter, so please have the model dress appropriately, in soft neutral tones or in colors that are complimentary of theme color (provided below).
Predominately white with accents of midnight navy, dove grey, and arcadian green.